Consumer Discomfort with Gen AI Use in Film & TV Production, by Age

Share of U.S. film and TV watchers who would be somewhat or very uncomfortable with generative AI being used to partially or wholly create the following in movies or TV shows they watch

(Please use a modern browser to see the interactive version of this visualization)

Source: Luminate, Entertainment 365 Survey, Wave 14, note: fielded online May 5-16, 2025 among U.S. gen. pop. 13+ who consume film and TV content (n=1,470; gen Alpha + gen Z=364; millennials=322; gen X=376; boomers=383); *higher shares = consumers are more likely to be uncomfortable with gen AI use

For more data, visit