Which of the following, if any, are the biggest challenges in attracting and retaining accounting talent?
Respondents: 1,938 accountants throughout the US
Attracting
Retaining
Attracting
and retaining
Not
applicable
Fewer graduates coming into the profession
49%
29%
16%
6%
Tax season burnout
37%
39%
17%
7%
Rapidly changing technology needs
44%
30%
21%
5%
Negative perceptions of the profession
39%
34%
18%
9%
Salary/benefits competition
44%
30%
20%
6%
Finding the right personality fit
43%
32%
19%
6%
Increasing demand for client interaction
46%
30%
19%
6%
