| £m | change (£m) | change (%) | ||||
| Total Category | 5869.8 | 532.7 | 10.0% | |||
| Total Own Label | 706.8 | 72.0 | 11.3% | |||
| 2024 | 2023 | |||||
| 1 | 1 | Cadbury Dairy Milk | Mondelez | 798.5 | 72.4 | 10.0% |
| 2 | 2 | Maltesers | Mars Wrigley | 262.3 | 27.1 | 11.5% |
| 3 | 3 | Galaxy | Mars Wrigley | 253.7 | 23.1 | 10.0% |
| 4 | 4 | Kinder | Ferrero | 218.4 | 21.2 | 10.8% |
| 5 | 5 | Lindt Lindor | Lindt & Sprungli | 207.9 | 11.8 | 6.0% |
| 6 | 6 | Cadbury Twirl | Mondelez | 156.6 | 6.5 | 4.3% |
| 7 | 7 | Kit Kat | Nestlé Rowntree | 152.2 | 12.4 | 8.9% |
| 8 | 8 | M&M's | Mars Wrigley | 127.9 | 7.3 | 6.1% |
| 9 | 9 | Ferrero Rocher | Ferrero | 120.5 | 6.3 | 5.5% |
| 10 | 12 | Cadbury Wispa | Mondelez | 117.5 | 15.8 | 15.5% |
| 11 | 10 | Celebrations | Mars Wrigley | 116.8 | 12.0 | 11.5% |
| 12 | 15 | Cadbury Mini Eggs | Mondelez | 106.9 | 20.4 | 23.5% |
| 13 | 11 | Quality Street | Nestlé Rowntree | 100.1 | −1.7 | −1.6% |
| 14 | 13 | Aero | Nestlé Rowntree | 95.2 | −0.6 | −0.6% |
| 15 | 14 | Snickers | Mars Wwy | 94.6 | 6.2 | 7.0% |
| 16 | 16 | Cadbury Heroes | Mondelez | 91.3 | 9.1 | 11.1% |
| 17 | 19 | Cadbury Creme Egg | Mondelez | 89.7 | 14.4 | 19.2% |
| 18 | 18 | Mars | Mars Wrigley | 86.7 | 11.1 | 14.7% |
| 19 | 20 | Terry's Chocolate Orange | Carambar | 75.7 | 3.2 | 4.4% |
| 20 | 17 | Milkybar | Nestlé Rowntree | 74.7 | −3.5 | −4.5% |