Choice. Not looking to grow the business/prefer working alone.
54%
Low demand. Don’t have enough revenue to hire.
35%
High costs, such as healthcare. This makes it harder to hire.
16%
Technology. I can grow by using technology (e.g. AI or software) instead of hiring.
12%
None of the above
12%
Sample: 849 US adults (age 18+) who are self-employed and do not plan to hire employees or contractors in 2024.