Trust
Neither
Don't
trust
DR News (main public broadcaster)
84%
11%
5%
TV2 Nyhederne (incl. TV2 News)
82%
12%
6%
Politiken
75%
18%
7%
Børsen
74%
20%
6%
Regional or local newspaper
73%
22%
6%
Berlingske
73%
21%
7%
Jyllands Posten
72%
20%
8%
Information
72%
21%
7%
Kristeligt Dagblad
63%
27%
11%
Altinget.dk
60%
30%
10%
Radio 4 News
56%
34%
10%
Avisen.dk
49%
37%
15%
BT
47%
26%
27%
Dagens.dk
41%
35%
25%
Ekstra Bladet
39%
24%
37%
Trust = % scored 6-10 on 10-point scale. Don’t trust = 0-4, Neither = 5. Those that haven’t heard of each brand were excluded. Only the above brands were included in the survey so this should not be treated as a list of the most trusted brands.