Consumer Expectations of AI Use on Entertainment Options, by Country

Survey Q: Will the increased use of artificial intelligence make your [TV/video content, movies, music, books] better, worse or the same in the next 3-5 years?

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Source: Ipsos "Global Views on AI in 2023,” July 2023; note: fielded online May 26-June 9, 2023, among consumers in 31 countries (n=22,816)