American consumers are less likely to consider sustainability when purchasing a smartphone
When searching for a specific product, and finding multiple variations with similar price points, which of the following aspects could influence your decision to buy? (% of consumers who are looking to buy a smartphone in the next 12 months)
US
Warranty period
47
Where the product is made/developed
42
Being able to repair the product yourself
29
Sustainability
28
Working conditions of those involved in its manufacturing process
28
UAE
Warranty period
59
Sustainability
49
Where the product is made/developed
46
Working conditions of those involved in its manufacturing process