Public opinion on brand trust

United States
Only the below brands were included in the survey. It should not be treated as a list of the most or least trusted brands as it is not exhaustive.

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Q6_brand trust. How trustworthy would you say news from the following brands is? Please use the scale below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Details: 6–10 coded as ‘Trust’, 5 coded as ‘Neither’, 0–4 coded as ‘Don’t trust’. Those that haven’t heard of each brand were excluded. Whether respondents consider a brand trustworthy is their subjective judgement, and the scores are aggregates of public opinion, not an objective assessment of underlying trustworthiness. More on how we ask about trust in news brands here.
Place of the United States in RSF World Press Freedom Index: 55/180. More at rsf.org