Public opinion on brand trust

United States
Only the below brands were included in the survey. It should not be treated as a list of the most or least trusted brands as it is not exhaustive.

Table with 4 columns and 15 rows.
	Trust	Neither
ABC News	52%	20%	28%
BBC News	52%	25%	23%
CBS News	52%	20%	28%
CNN	48%	15%	37%
Fox News	43%	15%	43%
HuffPost	39%	28%	32%
Local television news	62%	21%	17%
NBC/MSNBC News	49%	18%	32%
New York Times	50%	20%	30%
NPR News	47%	23%	29%
Regional or local newspaper	58%	24%	18%
USA Today	47%	27%	27%
Wall Street Journal	49%	26%	25%
Washington Post	46%	23%	31%
Yahoo! News	40%	29%	30%

Q6_brand trust. How trustworthy would you say news from the following brands is? Please use the scale below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Details: 6–10 coded as ‘Trust’, 5 coded as ‘Neither’, 0–4 coded as ‘Don’t trust’. Those that haven’t heard of each brand were excluded. Whether respondents consider a brand trustworthy is their subjective judgement, and the scores are aggregates of public opinion, not an objective assessment of underlying trustworthiness. More on how we ask about trust in news brands here.
Place of the United States in RSF World Press Freedom Index: 55/180. More at rsf.org