Social Media Usage, by Platform

YouTube
45%
64%
Facebook
48%
56%
Instagram
35%
41%
TikTok
28%
33%
YouTube Shorts
21%
24%
X (formerly Twitter)
19%
22%
Facebook Reels
19%
21%
Snapchat
18%
21%
Pinterest
16%
20%
Instagram Stories
16%
19%
WhatsApp
11%
13%
Reddit
10%
13%
Instagram Reels
9%
10%
Discord
6%
8%
Tumblr
3%
4%