Peacock-Paramount+ Bundle Revenue Opportunity

Peacock-Paramount+ Bundle Revenue Opportunity

Estimated annual subscription revenue, pre- and post-bundle

Paramount+

Peacock

Both

$1.2B

$900.0M

$2.3B

$900.0M

$700.0M

$3.7B

$900.0M

$700.0M

$4.1B

$4.4B

$5.3B

$5.7B

Pre-bundle

Post-bundle low end

Post-bundle high end

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Source: FTI Media Survey, March 2024; Company reports; Statista (Q4 2023)

note: Assumes 100% of consumers subscribed to both services will move to bundle; revenues based on services’ ad-supported annual plan fees and estimated $96-$108 annual price point for bundle