Arrow chart showing the change in subscription prices for the lowest ad-free tier for select streaming services from launch year to present as of July 24, 2023. Netflix was $8.99 when it launched in 2007 to $15.49 in 2023. Hulu was $9.99 when it launched in 2010 and $14.99 in 2023. All eight video services and three music services have increased their subscription prices since their launch date.