More than half of all Americans who are aware of Temu, heard of the brand via advertising
(% of US adults who have heard of the retail brand Temu)
All
Male
Female
If you have heard of Temu, how did you hear of it?
Advertising
52
55
50
From friends/family
20
18
22
Through online search
14
10
18
Through news
6
9
3
Other
4
6
2
Don’t know
3
2
4
Have you seen an advertisement for Temu in the past three months?
Yes, I have
77
76
77
No, I haven’t
15
16
14
Don’t remember/Can’t say
9
8
10
