Most effective snack discovery channels by market
Thinking about recent purchases you have made in each of the following product categories, how do you typically discover new products (or new variants of existing products)? Displaying results for snack foods (e.g., confectionary items, chips, etc.) (%)
| In-store promotions | 37 | 26 | 38 | 29 | 27 | 41 | 30 | 33 | 26 | 23 | 25 | 17 | 32 | 12 | 30 | 36 | 32 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Word-of-mouth recommendations | 13 | 11 | 8 | 5 | 9 | 8 | 15 | 12 | 14 | 13 | 13 | 15 | 10 | 15 | 17 | 14 | 15 |
| Television advertisements | 12 | 15 | 13 | 27 | 6 | 7 | 19 | 12 | 18 | 28 | 11 | 22 | 16 | 20 | 11 | 6 | 17 |
| Social media | 5 | 5 | 4 | 5 | 5 | 6 | 6 | 5 | 6 | 12 | 23 | 12 | 11 | 27 | 12 | 15 | 8 |
| Online ads | 4 | 6 | 3 | 9 | 6 | 6 | 6 | 6 | 5 | 12 | 13 | 16 | 8 | 13 | 13 | 8 | 8 |
| Online reviews | 2 | 4 | 4 | 5 | 4 | 4 | 5 | 5 | 4 | 4 | 8 | 10 | 5 | 7 | 10 | 9 | 3 |
| Don't know | 7 | 9 | 9 | 9 | 16 | 10 | 7 | 9 | 10 | 4 | 4 | 3 | 5 | 3 | 2 | 5 | 6 |
| None of these | 21 | 24 | 22 | 11 | 27 | 18 | 13 | 19 | 18 | 5 | 4 | 4 | 13 | 4 | 5 | 8 | 12 |
