Wells Fargo fake account scandal: 8 years later, brand health still struggling

12-week moving average (Wells Fargo's Consideration score is delivered as a percentage and other metrics as a net score between –100 and + 100 based on average daily sample size of 6,905-8650 US adults)

Index: An average across brand overall health, including General Impression, Satisfaction, Quality, Corporate Reputation, Value and Recommendation.
Impression: Which of the following brands do you have a generally POSITIVE/NEGATIVE feeling about?
Which of the following brands would you say that you are a SATISFIED/ DISSATISFIED customer of?
Quality: Which of the following brands do you think represents GOOD/POOR quality?
Reputation: Imagine you were looking for a job (or advising a friend looking for a job). Which of the following companies would you be PROUD/EMBARRASSED to work for? Value: Which of the following brands do you think represents GOOD/POOR VALUE FOR MONEY?
Recommend: Which of the following brands would you RECOMMEND/tell a friend to AVOID?
Consideration: When you are in the market next to make a purchase, which brands would you consider?