Attitudes about importance of disclosing newsroom use of AI are more consistent regardless of regular AI use

Percentage of respondents who believe it is 'somewhat' or 'very important' for newsrooms to disclose or label using AI to do any of the following among those who never or regularly use AI

Note: Respondents were asked, "How important, or not important, is it for news organizations to disclose or label using AI when doing any of the following—even when reporters and editors are verifying information."
Chart: Minnesota Journalism Center/Poynter Survey on Attitudes about AI in NewsSource: NORC AmeriSpeak Omnibus, March 6-10, 2025 (N = 1128)Get the dataCreated with Datawrapper