Proportion that say they trust news from UK brands by political leaning

United Kingdom

Q1F. Some people talk about ‘left ’, ‘right’, and ‘centre’ to describe parties and politicians. With this in mind, where would you place yourself on the following scale? Q6_2018. How trustworthy would you say news from the following brands is? Use the scale below, where 0 is ‘not at all trustworthy’ and 10 is ‘completely trustworthy’. Base: Left/Center/Right: BBC News = 343/1049/293, Channel 4 = 338/1038/292, Daily Mail/MailOnline = 342/1035/291, Daily Mirror = 342/1037/289, Daily Telegraph = 342/1029/290, Financial Times = 329/1025/285, GB News = 316/957/277, Guardian = 342/1036/289, Independent = 327/1017/288, ITV News = 340/1041/290, Regional or local newspaper = 338/1027/285, Sky News = 339/1036/290, Sun = 342/1038/291 , MSN News = 258/836/236, The Times = 337/1034/287. Note: Chart from 2023 edition here and 2020 edition here.
Source: Digital News Report 2025

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Reuters