How income levels influence bank account preferences in the U.S.

When you are in the market next to open a bank account, from which of the following would you consider opening an account? (% of US adults)

Lower income: less than 75% of the median
Middle income: between 75% and 200% of the median
Higher income: higher than 200% of the median
Chart displays top 6 out of 28 options. It does not display % of adults who selected 'Don't know/ Prefer not to say' option
YouGov 2022
YouGov Financial Services CategoryView | Mar-June, 2024