When asked what most likely would get you to attend a game, about a quarter of avid fans say that a bobblehead giveaway could influence them.
For casual fans, jerseys were most effective.
How closely do you follow the MLB?
Very
Somewhat
A little
GIVEAWAY
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
Bobblehead
T-shirt
Jersey
Headwear
Poster
None of these
PROMOTION
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
Movie/TV character appearance
Former player appearance*
Fireworks^
Concert/festival
Go on the field/run the bases
None of these
*Very and Somewhat are both 7% ^Very and A little are both 9%