Reasons Consumers Value Content Produced by Humans vs. AI

Survey Q: What, if anything, do you value more about content created by human beings compared with content created by AI or computers?

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Source: Baringa/Censuswide; fielded Jan. 7-13, 2025, among global respondents 16+ in the U.S., U.K., Australia, Netherlands and Germany (n=5,004); respondents selected all that applied