Gen Z
Millennial
Gen X
Baby Boomer
Social Media
69
68
63
55
Music
58
58
55
41
Messaging and Email
49
53
55
54
Shopping
46
50
52
45
Gaming
54
50
42
30
Weather
35
41
51
56
Entertainment
53
49
38
24
Photo and Video
43
43
39
36
News
31
34
36
40
Navigation and Travel
32
33
37
39
Health and Fitness
33
34
29
23
Payment Solutions
28
32
30
18
Transportation
25
25
23
18
Education and reference
29
23
17
12
Sports
21
22
18
16
Business and Finance
22
21
18
15
File Storage and Organization
23
22
18
13
Food and Cooking
21
19
15
13
Don't know
11
10
9
9
NA – I don’t have a cell phone
8
8
8
11
Other
9
8
7
7