Anticipated Uses of Gen AI in Entertainment

Survey Q: Which of the following, if any, do you expect generative AI to be used for?

Concept design for new content
50%
Enhanced visual effects in content
49%
Marketing/distribution
49%
Customer service chatbots
41%
Content localization (e.g., AI dubbing)
30%
Developing consumer applications
21%
None of the above
9%
Don’t know
3%
Other
1%
Source: Variety Intelligence Platform/HarrisX, May 2024; Note: Survey fielded among U.S. media & entertainment industry decision makers (n=150)