Nearly two in five consumers feel positively about personalized content recommendations

How positively or negatively do you feel about personalized content recommendationson online sites you have subscriptions to (Netflix, Amazon Prime, Kindle, etc.) based on your viewing or reading history? (% of respondents from 17 markets)

Net: Positive: either very positive or fairly positive
Net: Negative: either very negative or fairly negative
YouGov 2022
YouGov Surveys: Serviced | February 2024