The 10 Largest Creator Markets, Ranked by Typical Search Value

This table compares the 10 states that met the study’s minimum threshold of 50 analyzed creators, ranking them by the typical search value of creator Linktree pages in each state. The ranking is based on the median Ahrefs Traffic Value per creator, which helps limit the influence of a small number of unusually large profiles.

Creator Search Value Index compares each state’s median Ahrefs Traffic Value per creator with the leading qualifying state.
Massachusetts is set to 100, and all other states are shown relative to that benchmark.
A score of 85.6 means the state’s median creator search value is approximately 85.6% of the leader’s level.
The index is not a percentage share, growth rate, or measure of verified creator earnings.
See more in methodology.