Which of the following best describes your long-term goal for your business?

Sample: 2,495 (1,269 women, 1,226 men) US business owners (age 18+).
Source: Intuit QuickBooks "Entrepreneurship in 2024" Report. Online survey of 4,583 US adults with income from employment or self-employment, commissioned by Intuit QuickBooks in December 2023. Embed
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