Streaming Gains Ground in Political Advertising

Share of total U.S. political ad spending by platform, 2022 vs. 2026

2022 covers the full election cycle; 2026 spending is recorded through Oct. 28. Figures are shares of total political ad spending; radio and satellite are excluded from the display but included in the total used to calculate shares.
Chart: A.J. Katz/TheWrapSource: AdImpact data provided to TheWrapGet the data