What would encourage Britons to adopt a vegan/vegetarian diet?
Which, if any, of the following factors might encourage you to adopt a vegan/vegetarian diet? (% of GB adults who are open to eating plant-based food)
| Concerns over animal welfare | 34 | 31 | 33 | 34 | 41 | 31 |
|---|---|---|---|---|---|---|
| Environmental reasons | 33 | 35 | 37 | 28 | 29 | 21 |
| General health reasons | 31 | 23 | 34 | 30 | 40 | 28 |
| Concerns over health risks related to meat/fish production | 25 | 29 | 25 | 21 | 29 | 18 |
| Concerns over the healthiness of processed meats products | 24 | 24 | 25 | 22 | 28 | 22 |
| Wanting to eat more cheaply | 23 | 28 | 25 | 22 | 15 | 19 |
| Don’t know | 14 | 10 | 12 | 21 | 15 | 17 |
| Concerns over accuracy of meat/fish labelling | 10 | 9 | 12 | 8 | 10 | 5 |
| Not applicable – I am vegan/vegetarian | 9 | 12 | 9 | 8 | 6 | 22 |
| Other | 5 | 5 | 6 | 3 | 3 | 1 |
