Conversations around Liquid Death are primarily driven by younger demographics

Which of the following beverage brands have you talked about friends and family in the past two weeks (whether in-person, online, or through social media)? (% of US adults who selected Liquid Death)

Shown with a 10-week moving average
YouGov 2022
YouGov BrandIndex | Jan. 1, 2022 – May 22, 2024