Enthusiasm towards loyalty programs across generations

Showing % of consumers who agree with the following statements:
ā—‰ I am more loyal to brands that I am a loyalty member of.
ā—‰ I spend more money with brands, when I am a member of their loyalty program.
ā—‰ I subscribe to loyalty programs each time I’m given the opportunity.

YouGov 2022
YouGov Profiles: July 2023 Embed