Current
messaging
Neutral
Patriotism
Public
health
Social
norms
0%
25%
50%
75%
100%
To protect and preserve wildlife, marine life and plants.
81%
80%
81%
78%
83%
To plant more trees to absorb the gases that cause climate change.
79%
85%
85%
78%
78%
To spend more on developing clean technologies.
64%
63%
63%
65%
63%
To make businesses pay for the damage they do when their activities contribute to climate change.
56%
53%
58%
53%
57%
To reduce production over thirty years of the gases that cause climate change
55%
58%
56%
55%
53%
To give businesses a fair timetable to stop activities that contribute to climate change.
47%
44%
51%
46%
45%
None of these, governments are already doing all they should.
0%
1%
1%
1%
0%