Projected Spend Growth by Ethnicity

Total CPG, GM and LSR | Illustrative Scenario to 2030*

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*Illustrative 27% estimate combines 2017 U.S. Census Bureau annual population projections through 2030 with continued Numerator-observed household buy-rate growth from 2022–2026. Population projections may change as migration patterns and policy evolve.

Source: Numerator | 2017 U.S. Census Bureau Population Projections