Price is the most important factor for Americans when choosing to purchase a car

Which factors are important to you when choosing to purchase an automobile? (% of US adults who intend buying a car in the future)

Price

Vehicle performance

Safety

Fuel efficiency

Maintenance cost

Size of the vehicle

Engine type (gas-powered, hybrid, electric)

Design/look of the vehicle

Brand name

Insurance costs

Advanced technology features

Color

After-sales service and warranty period

Impact on the environment

Resale value

Promotions

Trade-in opportunity

Availability of charging stations