Taylor Swift effect: Females are nearly twice as likely to believe Kansas City Chiefs will win

Which team do you think will win the Super Bowl this year? (% US adults)

This YouGov survey was conducted on January 17, 2024, among 5,171 nationally representative US adults aged 18+. Data shown is filtered among respondents who indicated they had a desired team to win (N= 2,726)
YouGov 2022