Intention to go on holiday question:In which, if at all, of the following months are you planning to go on your main holiday (of more than 3 days) for 2023 (or when did you go if you have been already)? Please choose the month when you expect to be starting/started your holiday.

Intention to book holiday question: In which, if at all, of the following months are you planning to book your holiday (of more than 3 days) in 2023 (i.e. booking the flights/trains/hotel etc.)? If you are booking different aspects of the holiday in stages, please indicate when you intend to make the initial part of the booking. If you have already booked your main holiday (of more than 3 days) in 2023, please indicate when you did this. If you are unsure, please provide your best estimate.

Airbnb potential customers are defined as British consumers who are aware of Airbnb, hold a positive or neutral view of the brand, have never booked a stay with the company and have plans to travel in 2023.