When you think about merchandise supporting a women’s sports team, which type of product are you most likely to purchase?

Note: 1,267 responses from July 22-30, 2026, rebased excluding “Does not apply, I don’t typically purchase women’s sports merchandise.” Percentages may not sum to 100 due to rounding. Weighted by U.S. Census 18+
Source: CivicScience/SBJ Sports Consumer Insights