This shows social value in US Dollars and the conversion to Ethereum (ETH) generated for NBA team owned posts when tagging the corresponding brands, which are brands in the cryptocurrency and NFT industry -- October 19, 2021 12:00am EST - November 17, 2021 9:00am EST. Note: the price of ETH captured was from November 17, 2021 9:00am EST per Coinbase.com.