Expected Impact of Artificial Intelligence on TV Touchpoints, Among Industry Insiders

Survey Q: How big of an impact will AI have in these areas of digital TV production, distribution and consumption?

(Please use a modern browser to see the interactive version of this visualization)

For more data, visit

Source: Digital TV Europe/Dubformer, April 2024; note: fielded February 2024 among audiovisual industry insiders worldwide across tech providers (34%), OTT/DTC streaming video providers and operators (16%), regulators/consultants/educators (15%), cable programmers (15%), MVPDs (9%), OTA broadcasters (7%), U.S. studios and content aggregators (3%); n=125