Proportion that see AI-generated search responses who say they always/often click the links to the underlying sources amongst each group

On average across six countries, people are more likely to click through to underlying sources if they trust the AI-generated search response.

AI_search_trust. You said you have seen AI-generated answers in response to your search queries in the last week ... Generally speaking, do you trust or distrust these answers? AI_search_links. How often, if at all, do you click through to the source of the information they sometimes link to? Base: All across Argentina, Denmark, France, Japan, the UK, the USA who have seen AI-generated answers in response to search queries in the last week that trust = 3356, distrust = 1388.
Source: Generative AI and news report 2025: How people think about AI’s role in journalism and society

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Reuters