The six biggest gaming brands spent more than $160 million advertising during NFL games since the season began, according to an SBJ analysis of iSpot.tv data. Caesars Entertainment’s $59.1 million investment was the biggest in the category. Nearly half the overall ad revenue from these brands went to CBS, while Fox and NBC each netted about 21%. The $35 million that FanDuel earmarked for CBS’s NFL telecasts made it the network’s sixth-biggest overall spender
since the season began (regardless of programming).
Hover over a network to see how much each gaming brand spent on advertising with them.