Entertainment Worker Attitudes Toward Requiring Consent for Uses of Gen AI

Survey Q: For which of these uses of generative AI, if any, do you think consent should be required?

Digitally replacing a specific person’s face onto another person in a video
77%
Digitally replicating (cloning) someone’s voice for audio or video content
73%
Creating a realistic avatar version of a specific person for video or interactive content
68%
Generating art images in the visual style of a specific artist
66%
Generating music in the style/sound of a specific recording artist
58%
Generating writing in the style of a specific author
58%
Other
5%
Don’t know
4%
None
1%
Source: HarrisX/VIP+, May 2024; note: fielded May 2-13, 2024, among U.S. media and entertainment workers (n=308)