Net difference between proportion that think generative AI will make news more or less of each

On average across six countries the public think that the use of artificial intelligence in news production will help publishers by cutting costs.

Cheaper to make

+33

Up to date

+22

Easier to understand

Informative

Entertaining

Unbiased

±0

Accurate

−1

Distinctive

−3

Relevant to my life

−3

Transparent

−8

Trustworthy

−17

AI_news_qualities. In general, do you think that news produced mostly by artificial intelligence with some human oversight is likely to be more or less of each of the following compared to news produced entirely by a human journalist? Base: Total sample across Argentina, Denmark, France, Japan, UK, USA = 12,217. Note: Figures are percentage point difference between much/somewhat more and much/somewhat less.

Source: Data from 'What does the public in six countries think of generative AI in news?,' published in May 2024