Cable Networks Primetime Viewership 2017-22 Index Chart

How to read: The base year is assigned a value of 100 (for this chart, 2017 is the first year all kids networks had data available, so that is the base). In the years that follow, percentage increases in audience see the index number rise above 100, declines see the index value below 100. For 2022, kids networks have an index of 24, meaning their combined primetime audience is 76% below that of 2017.

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Source: Nielsen NPM (Total Audience); Variety Intelligence Platform Analysis
Networks included: Baby First TV, Boomerang, Cartoon Network, Discovery Family, Disney Channel, Disney Junior, Disney XD, Nick Jr., Nickelodeon, Nicktoons, Teenick and Universal Kids. Primetime audience calculated as Live+7 (those watching within 7 days of content airing) for first 50 weeks of each year, and Live+SD (watching within the same calendar day as content airing); Primetime defined as Mon-Sat 8 p.m.-11 P.M., Sun 7 P.M.-11 P.M.