Share of General Merchandise Sales by Week
% of Spend | Latest 52 Weeks Ending 1/26/2025
Buy
Now, Pay Later Users
Non-
Users
2024-5
7
9
11
13
15
17
19
21
23
25
27
29
31
33
35
37
39
41
43
45
47
49
51
2025-1
3
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0%
Amazon Prime Big Deal Days
Memorial Day
Amazon Prime Day
Black Friday / Cyber Weekend