Creed's on-demand audio streams steadily increased throughout 2023 but started to take off in week 41 when the Texas Rangers hosted the third game of the American League Division Series against the Baltimore Orioles. By week 44, when the Rangers were in the World Series against the Arizona Diamondbacks, weekly streams had spiked 33% in four weeks. On-demand audio streams jumped another 12% in week 45 — 140% above weekly levels in January.