Current
messaging
Neutral
Patriotism
Public
health
Social
norms
0%
25%
50%
75%
100%
To protect and preserve wildlife, marine life and plants.
84%
86%
83%
81%
80%
To plant more trees to absorb the gases that cause climate change.
81%
85%
82%
76%
82%
To spend more on developing clean technologies.
75%
76%
78%
72%
75%
To make businesses pay for the damage they do when their activities contribute to climate change.
70%
67%
71%
64%
70%
To reduce production over thirty years of the gases that cause climate change
67%
66%
64%
65%
65%
To give businesses a fair timetable to stop activities that contribute to climate change.
55%
59%
59%
63%
61%
None of these, governments are already doing all they should.
5%
4%
4%
5%
6%