What drives Inclusive Consumers to shop with Black-owned businesses?

Over the last 12 months, which of the following reasons describe why you purchased or donated to a Black-owned business? If you did not purchase or donate to a Black-owned business, which of the following reasons describe why you would consider doing so? Please select all that may apply. (%)

Inclusive Consumers are defined as US adults who say it is very or somewhat important that brands have a commitment to diversity in their advertising. Not displaying responses for Not sure/prefer not to say and None of these/other.
YouGov 2022
Source: YouGov Direct | Mar. 17, 2022