Reduced spending largely among households earning less than $100,000 per year

Seventy percent of upper-income households will at least spend the same amount as last year on gifts for others this holiday season, down 5 points from 2022

Donut charts by income showing spending this season relative to a year ago.
Weighted mean responses by household income to: "And regarding the upcoming holiday shopping season, how will your total holiday spending compare with last year's holiday season? Spend more, spend the same, or spend less?"
Chart: Alice Louise Kassens, Ph.D.Source: Roanoke College Institute for Policy and Opinion and ResearchGet the dataCreated with Datawrapper