Those with higher levels of news interest are also more interested in engagement strategies

Percentage who would personally be 'extremely' or 'very interested' in each engagement strategy among those who are more versus less interested in news

ENGMT_PREF. How interested, if at all, are you personally in each of the following when it comes to engaging with news organisations? Base: Less/more interested in news: Brazil = 837/486, India = 732/671, UK = 432/1,145, US = 432/1,024. Note: 'Less interested in news' includes those who say they are 'slightly' or 'not at all interested', whereas 'more interested in news' includes those who say they are 'very' or 'extremely interested'.

Source: 'Strategies for Building Trust in News.' A report published by the Reuters Institute in September 2023.