Trust
Neither
Don't
trust
Local TV news
58%
22%
20%
CBS News
48%
21%
31%
ABC News
48%
20%
32%
BBC News
47%
28%
25%
Wall Street Journal
46%
28%
27%
NBC/MSNBC News
46%
20%
35%
CNN
45%
19%
37%
New York Times
44%
22%
33%
NPR News
44%
25%
31%
Washington Post
43%
25%
32%
USA Today
43%
26%
31%
HuffPost
36%
28%
36%
Fox News
35%
20%
46%
Yahoo! News
34%
31%
35%
BuzzFeed News
30%
33%
37%
Trust = % scored 6-10 on 10-point scale. Don’t trust = 0-4, Neither = 5. Those that haven’t heard of each brand were excluded. Only the above brands were included in the survey so this should not be treated as a list of the most trusted brands.