Proportion that see AI-generated search responses that say they click the links to the underlying sources

Around one third say they always or often click the links in AI search responses. Younger people are more likely to say they click through.

(Please use a modern browser to see the interactive version of this visualization)

AI_search_links. You said you have seen AI-generated answers in response to your search queries in the last week ... How often, if at all, do you click through to the source of the information they sometimes link to? Base: All across Argentina, Denmark, France, Japan, the UK, the USA who have seen AI-generated answers in response to search queries in the last week aged 18–24 = 890, 25–34 = 1313, 35–44 = 1233, 45–54 = 1073, 55+ = 2257.

Source: Generative AI and news report 2025: How people think about AI’s role in journalism and society