Text into audio (or audio to text)
75%
AI-driven summarisation (e.g. bullet points)
70%
AI translation into different languages
65%
Chatbots/new search interfaces
56%
Text articles into video (or video to text)
36%
Adapting language/tone for different audiences
21%
Other
11%
None/Don't know
6%
Q18. Which of the following audience focused AI initiatives, if any, will you be actively exploring in 2025? Please select all that apply. Base= 297.
Source: 'Journalism, media and technology trends and predictions 2025'.